Industry
Classic Car Parts, Global Retail
Project Type
E-commerce Development - 2,000+ SKUs
Services
Custom Website, SEO, & Google Ads
Technology
Headless Shopify with React Frontend

ANDY BERNBAUM CLASSIC MOPAR

Project Overview

Oldmoparts’ previous WooCommerce site was slow, unreliable, and lacked the search functionality needed to navigate a complex parts catalog, which made it difficult for customers to find what they needed. To support growth and improve the shopping experience, they needed a faster, more intuitive platform.

The new site was built using a headless Shopify architecture powered by React, with a focus on performance, structured data, and a streamlined year/make/model search, critical for helping customers quickly locate compatible parts without confusion.
Results at a Glance
  • +30% increase in sales in the first month after launch
  • ~9% average profit growth month-over-month since launch
  • 2025 profit matched 2024’s total by August, with four months left in the year
  • Website became the #1 sales channel, surpassing phone and eBay
  • Phone sales declined 13% in the first month, reducing reliance on phone orders
  • Operational savings from eliminating the need for dedicated phone staff

GROWTH OPPORTUNITIES

BEFORE/AFTER

01.Usability

The previous WooCommerce site offered no part search functionality and a disjointed navigation experience, making it difficult for users to find what they needed. This created ongoing frustration for customers trying to locate compatible products.

02.Conversions

Site speed issues, bugs, and a clunky checkout process were causing friction throughout the buying journey. These obstacles led to lost sales and limited the performance of both organic and paid traffic efforts.

03.Scalability

The original platform made it difficult to add or manage products efficiently, limiting site growth and marketing agility. The new system streamlines product management and sets the foundation for future expansion.

STRATEGIC FOCUS

First, we prioritized ease of navigation by designing a tailored year/make/model search tool. This made it simple for users to find compatible parts, reducing friction and improving the overall buying experience. With over 50% of visitors accessing the site from mobile devices, we used that data to guide a mobile-first layout that felt intuitive across screen sizes.
Second, we rethought the sales journey from end to end. By optimizing the structure for both SEO and paid ad performance, and simplifying the checkout process, we laid a strong foundation for conversions. Every design decision was informed by user behavior, ensuring calls to action and product pathways aligned with how customers actually shop.
Finally, we created a backend experience that’s as streamlined as the frontend. The new system empowers the client to easily manage products, track performance, and respond quickly to marketing needs, laying the groundwork for long-term growth and operational agility.
Let's Talk Growth   -   Let's Talk Growth   -   
TECHNOLOGY
TECHNOLOGY

SOLUTIONS DELIVERED

The website was developed using a headless architecture with a React front end powered by a Shopify back end, and deployed through Vercel for maximum speed and scalability. Page speed was a core priority, with server-side rendering, pre-rendered content, and optimized routing all contributing to a faster, more responsive experience across devices.
Key features include a dynamic year/make/model search, structured product filtering, SEO-friendly URLs, and integrated analytics. To support product SEO at scale, AI-assisted workflows using ChatGPT were implemented to generate optimized meta titles and descriptions across the catalog. The site also launched fully ADA compliant, ensuring accessibility for all users and alignment with modern web standards.

MEASURABLE GROWTH

The new site delivered more than a visual upgrade, it created meaningful performance gains from day one. With faster load times, improved accessibility, and a more intuitive structure, the platform is already showing strong early results.

30%

Sales increased month-over-month in the first month after launch.

9% MoM

Profits have continued to rise at an average of 9% month-over-month since launch.

37%

Average monthly website sales growth year-over-year compared to 2024.

Matched 2024 Profit by August

By August 2025, the company had already equaled its total 2024 profit, with four months left in the year.

Operational Savings

Phone sales declined 13% in the first month post-launch, reducing reliance on phone orders and eliminating the need for dedicated phone staff.

HAVE A PROJECT IN MIND?
WE'RE READY WHEN YOU ARE.

Let's Talk Growth
Incode
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Website redesign for Andy Bernbaum Auto Parts showcasing ecommerce layout for vintage Mopar parts

Andy Bernbaum Classic Mopar

June 13, 2025
by
Industry Classic Car Parts, Global Retail Project Type E-commerce Development – 2,000+ SKUs Services Custom Website, SEO, & Google Ads Technology Headless Shopify with React Frontend ANDY BERNBAUM CLASSIC MOPAR Project Overview Oldmoparts’ previous WooCommerce site was slow, unreliable, and […]
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Industry
Healthcare, National
Project Type
Design & Development
Services
Custom Website
Technology
Nuxt.js & Wordpress

ACES ABA

Project Overview

ACES ABA is a leading provider of autism treatment services nationwide with over 28 years of experience. However, their outdated website wasn't reflecting their expertise or converting visitors into clients effectively.
We created a modern, conversion-focused website optimized for their target audience, parents seeking autism therapy services. The result: 300% increase in conversions and 200% growth in organic search traffic within the first quarter.

GROWTH OPPORTUNITIES

BEFORE/AFTER

01.Mobile

Their existing site had poor mobile responsiveness creating major friction for users. This was especially problematic given that over 70% of parents searching for autism services use mobile devices to research treatment options.

02.Trust

Slow load times, outdated visuals, and confusing navigation were hurting the first impression. In a high trust industry like autism services, a poor user experience creates doubt and doubt leads to drop off.

03.Leads

The site lacked clear calls-to-action and strategically placed contact forms. Instead of guiding parents to request a consultation, the experience left them unsure of what to do next costing ACES valuable leads.

STRATEGIC FOCUS

With 70% of the site’s visitors coming from mobile devices, we prioritized a streamlined experience across all screen sizes. Every design decision focused on clarity, ease of use, and building immediate trust through clean layouts, intuitive navigation, and calm visual cues that support parents who are often searching in moments of urgency or overwhelmed.
We designed the site to guide parents toward taking the next step without hesitation. Calls to action were placed with care, forms were simplified, and page layouts were structured to naturally move users from interest to inquiry. Every detail was meant to reduce friction and help families take the next step with confidence.
Behind the scenes, we focused on speed, stability, and long-term flexibility. The site loads quickly, works across all browsers, and is easy for the ACES team to manage and grow. It’s built to perform well today while staying adaptable for future content, locations, and evolving needs.
TECHNOLOGY
TECHNOLOGY

SOLUTIONS DELIVERED

We build custom sites using a Nuxt frontend powered by a WordPress backend. This gives clients full control over content while allowing our US based development team to prioritize speed, security, and performance at the code level.
By avoiding bloated plugins and relying on custom components, we reduce long term maintenance issues and keep sites running fast. Images are served through AWS for better reliability, and forms are built to be stable and secure without relying on third party tools that often break. Our sites are fully accessible and ADA compliant, because we control every layer of the experience from structure to interaction.

MEASURABLE GROWTH

The new site did more than refresh ACES’s visual identity. In 6 moths it delivered real results by improving performance, simplifying the user journey, and creating a seamless experience that supports both families and job seekers.

50%

Increase in overall website traffic, driven by faster load times, improved mobile access, and intuitive page layouts.

50%

Growth in top ranking keywords supported by clean development, accessible structure, and consistent page organization.

300%

Increase in total conversions, as clearer calls to action and simplified forms helped more users take the next step.

HAVE A PROJECT IN MIND?
WE'RE READY WHEN YOU ARE.

Let's Talk Growth   -   Let's Talk Growth   -   
Andy Bernbaum Classic Mopar
13Jun
Website design for ACES ABA featuring a clean layout, child-friendly visuals, and information on autism therapy services

ACES ABA

June 13, 2025
by
Industry Healthcare, National Project Type Design & Development Services Custom Website Technology Nuxt.js & WordPress ACES ABA Project Overview ACES ABA is a leading provider of autism treatment services nationwide with over 28 years of experience. However, their outdated website […]
read more
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