ACES ABA

Project Overview

ACES ABA is a leading provider of autism treatment services nationwide with over 28 years of experience. However, their outdated website wasn't reflecting their expertise or converting visitors into clients effectively.

We created a modern, conversion-focused website optimized for their target audience, parents seeking autism therapy services. The result: 300% increase in conversions and 200% growth in organic search traffic within the first quarter.

GROWTH OPPORTUNITIES

01.Mobile

Their existing site had poor mobile responsiveness creating major friction for users. This was especially problematic given that over 70% of parents searching for autism services use mobile devices to research treatment options.

02.Trust

Slow load times, outdated visuals, and confusing navigation were hurting the first impression. In a high trust industry like autism services, a poor user experience creates doubt and doubt leads to drop off.

03.Leads

The site lacked clear calls-to-action and strategically placed contact forms. Instead of guiding parents to request a consultation, the experience left them unsure of what to do next costing ACES valuable leads.

STRATEGIC FOCUS

With 70% of the site’s visitors coming from mobile devices, we prioritized a streamlined experience across all screen sizes. Every design decision focused on clarity, ease of use, and building immediate trust through clean layouts, intuitive navigation, and calm visual cues that support parents who are often searching in moments of urgency or overwhelmed.

We designed the site to guide parents toward taking the next step without hesitation. Calls to action were placed with care, forms were simplified, and page layouts were structured to naturally move users from interest to inquiry. Every detail was meant to reduce friction and help families take the next step with confidence.

Behind the scenes, we focused on speed, stability, and long-term flexibility. The site loads quickly, works across all browsers, and is easy for the ACES team to manage and grow. It’s built to perform well today while staying adaptable for future content, locations, and evolving needs.

TECHNOLOGY

SOLUTIONS DELIVERED

We build custom sites using a Nuxt frontend powered by a WordPress backend. This gives clients full control over content while allowing our US based development team to prioritize speed, security, and performance at the code level.
By avoiding bloated plugins and relying on custom components, we reduce long term maintenance issues and keep sites running fast. Images are served through AWS for better reliability, and forms are built to be stable and secure without relying on third party tools that often break. Our sites are fully accessible and ADA compliant, because we control every layer of the experience from structure to interaction.

MEASURABLE GROWTH

The new site did more than refresh ACES’s visual identity. In 6 moths it delivered real results by improving performance, simplifying the user journey, and creating a seamless experience that supports both families and job seekers.

50%

Increase in overall website traffic, driven by faster load times, improved mobile access, and intuitive page layouts.

50%

Growth in top ranking keywords supported by clean development, accessible structure, and consistent page organization.

300%

Increase in total conversions, as clearer calls to action and simplified forms helped more users take the next step.

HAVE A PROJECT IN MIND?
WE'RE READY WHEN YOU ARE.

Andy Bernbaum Classic Mopar

ACES ABA

Project Overview