INCODE

We started by analyzing Incode’s existing keyword footprint to identify areas where they were missing visibility. By mapping search intent across the customer journey, we found high volume terms their audience was actively searching that weren’t being targeted at all. This gave us a roadmap to expand content around real demand, not just rankings.

We benchmarked Incode against leading competitors using keyword and content gap data to understand where others were earning visibility. The analysis showed competitors were consistently outranking Incode by publishing more comprehensive content and building stronger backlink profiles. This clarified exactly where Incode needed to improve to compete more effectively in organic search.

We turned research insights into a focused SEO roadmap built around high impact opportunities. Our first priority was optimizing existing content and site structure to improve visibility on terms already showing promise. From there, we rolled out new blog content targeting untapped search intent, while addressing key technical issues to ensure the site could fully support ongoing growth. Every action was intentional, aimed at moving the needle without wasting time on low-value tasks.

After launching our initial strategy, we continuously monitored keyword performance, traffic patterns, and content engagement to evaluate what was working. We made iterative updates to published content, adjusted keyword targeting, and refined our editorial focus based on evolving search trends. This ongoing optimization loop ensured Incode’s SEO growth was not only sustainable, but consistently aligned with user behavior and business goals.